| _fbp | 1st party cookie | 90 days | This 1st party cookie is generated by Meta Ads. It identifies browsers to provide advertising and site analytics services. It helps count the number of times an ad is shown, calculates the cost of ads, and measures actions taken by users, such as purchases following an ad impression. |
| _fbc | 1st party cookie | 90 days | This 1st party cookie is generated by Meta Ads. It helps associate ad clicks with user actions on the website. It tracks conversions, such as purchases, providing insights into ad campaign performance and effectiveness. |
| fr | 3rd party cookie | 90 days | This 3rd party cookie is generated by Meta Ads. It helps deliver, measure, and improve the relevancy of ads by tracking user interactions with ads and websites. It ensures that ads are shown to people who have previously visited a business's website or used its services, and limits the number of times the same ad is shown to the user. |
| usida | 3rd party cookie | session | This 3rd party cookie is generated by Meta Ads. It stores a unique session identifier that helps track user interactions and behavior across the website. This information is used to analyze and improve ad targeting and campaign effectiveness, ensuring that the ads are relevant and engaging for the user. |
| locale | 3rd party cookie | 7 days | This 3rd party cookie is generated by Meta Ads. It stores the user's language and regional settings, ensuring that the ads and website content are displayed in the user's preferred language and format. |
| ps_l | 3rd party cookie | 1 year | This 3rd party cookie is generated by Meta Ads. It tracks user engagement and interactions with the platform, helping to improve the relevance and effectiveness of ads shown to the user. |
| ps_n | 3rd party cookie | 1 year | This 3rd party cookie is generated by Meta Ads. It measures user interaction and engagement with ads and website content, aiding in the optimization of ad delivery. |
| dpr | 3rd party cookie | 7 days | This 3rd party cookie is generated by Meta Ads. It stores the device pixel ratio of the user's device, which helps ensure that images and ads are displayed correctly on different screen resolutions. |
| datr | 3rd party cookie | 1 year | This 3rd party cookie is generated by Meta Ads. It identifies the web browser being used to connect to Facebook, helping improve security and user experience. |
| oo | 3rd party cookie | 1 year | This 3rd party cookie is generated by Meta Ads. It stores the user's opt-out preferences for ad targeting, ensuring that users who opt out do not receive personalized ads. |
| sb | 3rd party cookie | 1 year | This 3rd party cookie is generated by Meta Ads. It helps improve site security and enhance the login experience by identifying the user's browser and device. |
| wd | 3rd party cookie | 7 days | This 3rd party cookie is generated by Meta Ads. It stores the dimensions of the user's browser window, allowing for the proper rendering of ads and website content. |
| lastExternalReferrer | local storage | persistent | This local storage item generated by Meta Ads stores the URL of the last external website that referred a user to our site. This information helps analyze traffic sources and user behavior, aiding in the optimization of marketing strategies. |
| lastExternalReferrerTime | local storage | persistent | This local storage item generated by Meta Ads records the timestamp of when the last external referrer directed a user to our site. This data is used to track referral times, enhancing the understanding of user interaction patterns and referral traffic timing. |
| connect.facebook.net | 3rd party requests | none | These 3rd party requests are generated by Meta Ads to load and configure the Facebook Pixel script on the website. They enable the tracking of user interactions and conversion events, providing insights into ad performance and user behavior. This data helps to optimize marketing strategies, measure ad effectiveness, and ensure proper data collection for improved advertising campaign outcomes. |
| www.facebook.com | 3rd party requests | none | These 3rd party requests are generated by Meta Ads to track page views and user interactions on the website. They send data about visitor behavior and conversion events to Meta's servers, enabling the analysis of ad performance and user engagement. This data is crucial for optimizing advertising strategies, measuring the effectiveness of campaigns, and improving overall marketing efforts. |
